hi again. wow looking at my last few posts I sound like a grump .. so heres something constructive and post-coffee..
Surveys from Sony Erickson and 3 mobile talk about Aussies (thats Australians) shying away from surfing the web on phones mainly because of cost and bad user experience..
Working at a directory and maps company in Australia. Our focus groups and testing the usability team ran found this too..Perhaps when wi fi, or untarrifed data and better browsers on phones (like one of the Nokias and the i-touch/phone) are more prevalent this will change.
For now perhaps, focus on more applications and maps that people could download from your PC to mobile device /iphone/touch ipod before they leave home/work or GPS devices. Improve experience with a user centered design approach to location contextual/based apps, go out and do usability testing and researching in the ‘street’.
One of key learnings is ensure that cues users see on the device, are quickly and easily matched to location cues in the physical environment …
Send your developers out also, so they can see the ergonomic issues too first hand. You are outdoors, in far different light conditions to your office and full screen computer. You are holding a small screen to your face or sitting down with it, using different inputs or your fingers, not your keyboard and mouse.
Imagine this scenario. "Pete wants to do a guided walk around Auckland CBD. He goes to a website, enters the duration of his desired walk, area of interest, fitness level and the site suggests a number of routes. Selecting an appealing walk, he finds the maps, commentary coming on to his i-touch via i-tunes.
The next day, he starts his walk from the nominated point that the tour video indicates. Starting the tour file, it shows him step by step where to proceed, showing pictures of major land marks for matching up with as he walks. Pausing the tour he reaches to the first point. Continuing the tour file, it talks about the first point of interest, the video zooming in on features and details he can't see from the street. The tour shows him the directions to the next point of interest and he proceeds to the next point."
Useful? Desirable? from a marketing and brand perspective, having a connection to the website via the tour file keeps the your site in mind even when people have left their computers. You could have ratings and comments back on the home site for people to talk about the tour..and have them returning back to you...
*Sings* you may say I'm a dreamer...*fades out*
Pete
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