Wednesday, February 20, 2008

Webstock 08 - beauty, cuteness, youth and seduction

Hi how are you? Had a good day? Great to see you!

Tthanks Shift } { for Webstock .. This trip was great and in short Webstock:

  • Reinforced how UCD and design (and Jazz) are intertwined in a democratic, flexible process.. (thanks to Liz Danzico)
  • Showed usability is evil cool – we can trick the brain into paying attention and prime it ready for action (actions we want them to do bwa ha ha) thanks to Amy Hoy and Kathy Sierra
  • Reminded us that we’re doing it ‘for the children’ .and grandparents thanks to Damien Conway.. (not every site of course) be kind to users not treat them with contempt
  • Demonstrated how to get ‘unstuck’
  • Made usability sexy with Cognitive seduction


Lessons learned:

  • Go into in peoples’ space – put on the pith helmet, safari suit and brave the spaces people use things we build. Get better data about them and set off our mirror neurons
  • Don’t let clients put us at ‘one remove’ from users (filtered/gate keeper-ed by client representatives or market research) when we have means/budget
  • Make people ‘kick *ss’ faster - Sell field work and validation as necessity, not an overhead.


Viva webstock


Peter | feeling the love


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